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Our method

And a little bit of madness

A Culture of Content

The truth is, most people care very little about a brand’s “story.” What they love, however, is good content. Tons of it, in all forms. This is how they decide what to believe in and, most important to today’s successful brands, who to believe in.

 
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Capabilities

ONE


 

 

Branding & Brand Development

Research, analytics & insight | Integrated brand strategy | Brand architecture | Brand voice (mission, vision, purpose) | Brand design | Naming & messaging

 

Capabilities

TWO


Creative Content & Brand Storytelling

Content strategy | Copywriting | Video, AR and VR | Audio and podcasts | Digital marketing | Advertising

 

Capabilities

THREE

Public Relations

Media relations | Message amplification | Product launches | Civic and public affairs | Social impact | Strategic partnership management

 

Capabilities

FOUR

Social Media & Influencer Engagement

Social media strategy & content | Influencer recruitment and management | Local and national influencer programs | Digital influencer (national & micro) | Ambassador programs | Celebrity engagement | Rights control and management

 

Capabilities

FIVE

Experiential & Events

Experiential marketing | Event concepting and planning | Event production | Guest list development | Pop-ups | Experiential technology integration

 
Skoog plays an essential role in our brand storytelling, partnerships and content development. Their innovative and authentic creative approach combined with their vast network of connections has proven them to be an integral partner for Vosges Haut Chocolat and Wild Ophelia.
— Natalie Markoff, CMO, Vosges Haut Chocolat
 
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